#Solo Stove

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Marketing Dive
5 months ago
Marketing

Solo Stove's viral Snoop Dogg partnership fails to spark up sales

Solo Stove's campaign with Snoop Dogg did not deliver the expected sales lift
Former CEO of Solo Brands, John Merris, agreed to "mutually separate" from the company [ more ]
The Drum
7 months ago
Marketing

Snoop Dogg blew PR smoke for a fire pit brand - did it work?

Snoop Dogg's fake abstinence from smoking was a clever influencer marketing strategy for Solo Stove.
The campaign generated a lot of buzz and increased brand awareness for Solo Stove.
Influencer marketing stunts like this will continue to be a significant part of the industry in the coming years. [ more ]
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